Skane Strategies Case Study Service Business

StumpSmith

Shipped 2026

~80%

Time saved

per booking, end to end

Missed leads

from voicemail tag

100%

Auto-logged

straight to calendar

Before

A one-person operation was running every estimate by phone, and the work of being the business had started to eat the work of doing the actual job.

Every booking took ten to fifteen minutes of focused attention on the phone, every time.
Calls that hit voicemail while the saw was running turned into phone tag, and phone tag into lost leads.
Every confirmed job still had to be hand-entered into a calendar after the fact.

Before

10-15 min

per booking, on the phone

After

~1 min

self-serve, straight to calendar

What we built

Two pages and a single automation, with no database in between. The calendar he was already using became the system of record, and the system slipped in behind it instead of replacing it.

Self-serve estimator

Front of the funnel

A prospective customer punches stump count, size, and access type into the marketing site and gets an instant quote range with no phone call and no waiting. The same form picks up the quote and the contact details and submits the whole thing in one move.

One-shot calendar drop

Hands-off intake

Form submit fires an n8n webhook, which in turn creates a Google Calendar event on the owner's phone with the quote, the stump specs, the contact info, and the job address all attached. A push notification pings, the owner glances at the entry, and then calls to confirm. The intake is done before he picks up.

The calendar he was already using became the system of record.

What changed

~1 min

per booking, down from 10-15

missed leads from voicemail tag

100%

of bookings now auto-logged in calendar

The site is live and producing, quietly doing its job while he does his.

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